Interpreting Job Title Discrepancies in Marketing Research

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research recruiting experts. Within marketing research and consumer insights, sometimes job titles are not the best indicator of what a research position actually entails. For example, a “Marketing Research Manager” could mean a manager of research projects, a manager of other researchers… Read more »

How to Manage Title Confusion in Data Science and Analytics

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This post is contributed by Sandy Marmitt, Burtch Works’ analytics recruiting specialist. As anyone who has tried to discern the “true definition” of a data scientist knows, titles can mean different things to different people. A data scientist in one organization might be a predictive analytics professional in another, and a Director position in one company… Read more »

Predictions for the Future of Data Science Careers

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This post is an adapted excerpt from our newly-released report, The Burtch Works Study: Salaries of Data Scientists 2017, which examines updated compensation and demographic data for data scientists. Download the full study to see how data science salaries vary by experience level, region, industry, and residency status, plus our insights on how these trends will shape… Read more »

Uncertainty in Financial Market Leaves Questions for Analytics Professionals

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This post is contributed by Burtch Works’ analytics recruiting team. Over the past few years, in response to the 2008 financial crisis, the regulatory risk function within lending institutions has grown significantly. Because of the passing of the Dodd-Frank Act in 2010, the extensive regulatory requirements for banks created a need for analytics professionals (modelers… Read more »

Analytics & Data Science Career Advice from a Chief Analytics Officer

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A few weeks ago, we had the opportunity to chat with Joe DeCosmo, Chief Analytics Officer at Enova International and Enova Decisions, for a special live webinar (you can watch the recording on YouTube). Having been a quantitative executive at a variety of companies including Enova, West Monroe Partners, HAVI Global Solutions, and Allant Group,… Read more »

What Digital Marketers Need to Know About Social Media Analytics

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This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. With the advent and subsequent explosion of social media platforms, the digital marketing world is continuing to expand. It is not too surprising, then, that many digital and web analytics professionals have taken notice of social media analytics and begun to… Read more »

The Pros & Cons of Working Remotely in Analytics

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This blog was contributed by Sandy Marmitt, Burtch Works’ analytics recruiting specialist.   The much-discussed skills shortage in analytics has led many employers to consider allowing some of their team members to work remotely. Giving quantitative professionals the option of having a flexible schedule can be extremely helpful for some, but working remotely comes with… Read more »

2016 Trends to Watch in Marketing Research Hiring

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We recently released our third annual Burtch Works Study: Salaries of Marketing Research Professionals, with updated salaries and demographic information on over 750 researchers across the US. There were a number of notable hiring trends that took hold over the past year, so Burtch Works’ Marketing Research team, Karla Ahern and Kit Nordmark, put together… Read more »