Do You Need a Web Analyst or a Digital Marketer?

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This post is contributed by Lauren Auge, Burtch Works’ Web & Digital Analytics Recruiting Specialist Digital is a fact of life. Unless you’re staunchly determined to live your life off the grid, for most of us there isn’t a day that goes by without interacting in the digital world in some way, whether it’s social… Read more »

Tips for Using Assignments in Marketing Research Hiring

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. Looking for a new way to evaluate potential marketing research talent? Employers are increasingly turning to assessment exercises as an additional step to gauge an applicant’s abilities before bringing them on board. These can come in many… Read more »

Flash Survey Results: Which Analytics Pros get the Best Perks?

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Recently, several companies, including Facebook, announced they would be offering extended paid leave for new parents. I found myself wondering, which industries are most likely to dole out untraditional perks like this to their data analytics teams? Tech companies may seem like the obvious choice, but there are certainly many other companies that offer up… Read more »

2016 Trends to Watch in Marketing Research Hiring

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We recently released our third annual Burtch Works Study: Salaries of Marketing Research Professionals, with updated salaries and demographic information on over 750 researchers across the US. There were a number of notable hiring trends that took hold over the past year, so Burtch Works’ Marketing Research team, Karla Ahern and Kit Nordmark, put together… Read more »

3 Ways to Make Your Company Appeal to Data Scientists

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This is an excerpt from our newly released data science salary study, to download the full report with more detailed compensation data, demographic information, and how data science salaries compare to predictive analytics salaries, click here. Although assertions about data scientists sometimes border on hyperbolic (I’ve yet to meet a newly-graduated data scientist earning $300,000+,… Read more »

Compensation of Data Scientists: Insights from the Past Year

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The following is an excerpt from our newly released data science salary study, to download the full report with more detailed compensation data, demographic information, and how data science salaries compare to predictive analytics salaries, click here. We are pleased to present our update to the first-of-its-kind 2014 report, The Burtch Works Study: Salaries of… Read more »