Marketing Research in 2018: Key Trends & Takeaways

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists, and is an excerpt from our 2018 marketing research salary report. Download our 2019 report to see updated salaries for marketing researchers across the US, how they vary based on demographic factors, market trends, and other insights.  … Read more »

4 Tips for Hiring Marketing Researchers

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. The research and insights market is picking up steam this year, with strong marketing researchers fielding multiple offers and needing to make decisions quickly. Earlier this year our research found that many companies are looking to hire… Read more »

2018 Survey Results: What Trends are Marketing Researchers Excited About?

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. Over the past few years, we’ve reviewed marketing research and consumer insights hiring market trends as part of our annual salary report (you can read our 2017 and 2018 trend posts to learn more). Since we always… Read more »

Should Marketing Researchers Get a Masters or an MBA?

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. As recruiters that specialize in research and insights roles, we often end up playing a somewhat advisory role when talking to researchers about their career development. One of the more common questions we hear is whether or… Read more »

2018 Marketing Research & Consumer Insights Hiring Survey Results

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. Now that we’ve examined job change and tenure data for the marketing research and consumer insights talent pool in our Attrition & Tenure study, we decided to ask hiring managers about their personnel strategy for this first… Read more »

Marketing Researchers Becoming More Deliberate About Career Decisions

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. As we pointed out in our 2018 trends post, there are several hiring market shifts that continue to impact the marketing research and consumer insights field. Among other things, some changes in team structure have affected the… Read more »

8 Key LinkedIn Profile Tips for Marketing Researchers

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research recruiting experts. We’re kicking off another new year, so as you’re making your annual resolutions, changing the batteries in your smoke detector, and compiling your bucket list for the year ahead, it’s a great time to reassess your LinkedIn profile! We’ve… Read more »

2018 Trends to Watch in Marketing Research Hiring

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This post is an excerpt from our report, The Burtch Works Study: Salaries of Marketing Research Professionals 2017. Download the 2019 report for free here, which includes updated compensation and demographic data on marketing researchers across the US, and how marketing research salaries vary by job level, region, industry, and client- vs. supplier-side.   As the marketing… Read more »

Interpreting Job Title Discrepancies in Marketing Research

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research recruiting experts. Within marketing research and consumer insights, sometimes job titles are not the best indicator of what a research position actually entails. For example, a “Marketing Research Manager” could mean a manager of research projects, a manager of other researchers… Read more »

How Marketing Researchers Can Stand Out While Interviewing

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. After examining the marketing research and consumer insights hiring market a few months ago, we found that professionals seem to be taking advantage of the copious research opportunities available. We offered a few words of advice on… Read more »