2016 Trends to Watch in Marketing Research Hiring

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We recently released our third annual Burtch Works Study: Salaries of Marketing Research Professionals, with updated salaries and demographic information on over 750 researchers across the US. There were a number of notable hiring trends that took hold over the past year, so Burtch Works’ Marketing Research team put together this executive summary to share… Read more »

Burtch Works’ Best Advice on Interviews, Consulting, MBA’s, and More

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In the thousands of conversations that Burtch Works’ team of specialized recruiters have had with analytics and marketing research professionals, we’ve answered many questions about the recruiting process, career paths, and the hiring market. For this blog post, I asked our recruiters about the most common questions they answer on a daily basis, and how… Read more »

State of the Marketing Research Hiring Market 2014

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As part of my guest blogger series, the Burtch Works marketing research team will be sharing some of their articles previously published in AMA magazine. In April they published the following article on the state of the market, who’s hiring, and which skills researchers need to stay competitive. You can also check out a video on the AMA site… Read more »

Burtch Works’ Most Popular Social Media Posts from 2013

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2013 was a busy year for Burtch Works’ social media accounts, and I wanted to take the time to revisit some of our most popular links this year. Our top links include blog posts on topics from resume writing to data science wannabes, as well as links to our original research, including salary studies and a… Read more »

Career Advice and Trends for Marketing Research Professionals

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As part of my guest blogger series, the Burtch Works marketing research team will be sharing some of their articles previously published in AMA magazine. In the June 2013 issue, Burtch Works’ marketing research team published the article below about hiring trends they are seeing in the field, as well as career advice for marketing research professionals. They… Read more »

You’ve Come a Long Way, Barbie

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  Maybe Barbie and her manufacturer, Mattel, have caught wind of the news that math-based jobs are now considered sexy. Or maybe it’s that at 50 years old and having tried more than 120 other careers, Barbie is going for something a little more fulfilling than achieving the perfect Malibu tan. Whatever the reason, the… Read more »

Title Inflation: VP of Blogging?

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One thing that we know is true: the key to happiness when taking on a new role is in your personal enjoyment of the job itself- not its title. However, a snappy title is often one of the first things we judge. So, how effective is this in a time when “title inflation” is more… Read more »

Read Any Good Books Lately?

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As a testament to the growing importance analytics play in the decision making processes of today’s business market, the Wall Street Journal recently highlighted a publication written on the subject. With the staggering advancements and incredible possibilities that exist within the world of “number crunching”, Competing on Analytics by Thomas H. Davenport and Jeanne G…. Read more »