The Burtch Works Study

An unprecedented look into the salaries of Data Science, Predictive Analytics, and Marketing Research professionals. Download our original research or contact us for more information.

Data Science Salary Study

One thing is for sure, data scientists are continuing to make more of an impact in an increasing number of industries across the country. These “four-leaf clovers” of the analytics world are the subject of their own Burtch Works Study, having been strategically excluded from the Predictive Analytics Salary Study due to their unique talents, demographics, and salary bands.

This extensive report contains salary and demographic information that is the first of its kind, with complete salary data across regions, industries, job levels and more. Our latest follow-up report was released in May 2017 and is available for free download.

Study Highlights

Data Science Salaries Remain Fairly Steady, Junior-Level Salary Growth Stunted for First Time

In a continuation of last year’s trend, data science salaries remained fairly steady, with all career levels experiencing single-digit percentage changes compared to 2016. For the first time in the past four years, early career data scientist salaries receded slightly, which is a noticeable difference, since this career level typically saw the highest increases. Continue reading to learn more about how these changes varied by career level.

Early Career Data Scientists Continue to Tip Towards Master’s Degrees over PhD’s

As more professionals seek careers in data science, some early career data scientists appear to be opting for Master’s instead of PhD programs, perhaps as a faster route to the workplace. Amongst data scientists with 0-3 years’ experience, the percentage with PhD’s has fallen from 43% in 2015 to 25% in 2017, accompanied by an increase in Master’s degrees from 48% in 2015 to 64% in 2017. Click here to see how this compares to other predictive analytics professionals, and to see how education level affects salaries.

Technology Industry Employs the Most Data Scientists, Tech/Gaming Companies Pay Highest Salaries

By far, the technology industry continues to be the largest employer of data scientists at 41%, but this year, for the first time, financial services (13%) has overtaken marketing and advertising services companies (11%) as the second-largest employer. At most career levels, tech and gaming companies also continue to pay higher salaries than other industries, the notable exception being data scientists with 0-3 years’ experience where the tech industry’s clout tends to draw talent. Continue reading to see the distribution of data scientists by industry.

Majority of Data Scientists Still Employed on WC & NE with Higher Salaries than Middle US

As in previous years, the majority of data scientists continue to work on the West Coast (40%) and in the Northeast (28%) and earn higher salaries than those in the Mountain, Midwest, and Southeast regions. Continue reading to see the distribution of data scientists across the country, as well as how salaries vary by region.

Data Scientists Continue to Earn More than Traditional Predictive Analytics Pros, Gap Widens for Managers

Individual contributor data scientists, who work with unstructured or streaming data, can earn up to 33% higher than traditional predictive analytics professionals, who work with structured data, at the same career level. The gap for data science managers has slightly widened: they can earn up to 14% more than predictive analytics managers. Read more about how data science salaries compare to others in predictive analytics here.

Predictive Analytics Salary Study

Over the past few years, the need for predictive analytics professionals has grown exponentially. But who are predictive analytics professionals? Where do they live? How are they educated? What do they earn?

Burtch Works set out to find the answers to these questions and many more, with a landmark study dedicated entirely to those working in business analytics. The first report in 2013 used salary and demographics information from a sample of 2,845 predictive analytics professionals, and is the first of its kind, with updates released in 2014, 2015, and 2016.

Download the latest version, with updated salary and demographics, for free.

Study Highlights

2016 Report Shows Predictive Analytics Salaries Leveling Off

Compared to years past, the salary trend in predictive analytics this past year shows salaries relatively leveling off, with single digit changes at all levels. See current salaries for every career level here.

Increase in Citizens/Decrease in Foreign-Born Among Junior Level Predictive Analytics Pros

Similar to the results of our data science salary study earlier this year, among predictive analytics pros that manage structured data there was an increase in the percentage of citizens – from 42% of our 2015 sample to 51% in 2016. See how residency status percentages shift as job level increases, and how salaries vary by job level here.

Pay Gap in Predictive Analytics Decreases, Women Within 95% of Men at All Career Levels

Over the past four years there has been a small but consistent gender pay gap amongst the analytics professionals we’ve collected data on. However, this year, for the first time, women’s salaries are within 95% of men’s salaries at all job levels, and, at two job levels, are at 100% or above. See the gender distribution and pay gap by career level here.

Financial Services + Marketing/Advertising Continue to Employ Many Predictive Analytics Pros

Similar to previous years, financial services and marketing & advertising firms continue to be the largest employers of predictive analytics professionals, together accounting for 52% of analytics pros. Salaries can vary significantly by industry. See how the industry distribution and salaries for every industry here.

Predictive Analytics Pros Earn Highest Salaries on West Coast & in Northeast

Predictive analytics salaries tend to be highest for professionals on the West Coast and in the Northeast. However, the differential is usually not enough to account for the higher cost of living, especially on the West Coast. See how salaries vary by region here.

Marketing Research Salary Study

Hot on the heels of The Burtch Works Study for Predictive Analytics professionals, our Marketing Research team released their own study on the demographics and salary information for Marketing Research professionals. The original report was released in October 2013, with a updates published in 2014, 2015, and 2016. The 2016 report examines salary and demographic data collected in the year following the data collection for the 2015 report, and shows salary information, separates client- from supplier-side talent and gives detailed demographics with educational backgrounds, location, job levels and more. All of the reports are available for free download.

Study Highlights

Marketing Research Salaries Appear to be Stabilizing

Our latest salary report found that marketing research salaries are stabilizing, with only slight salary changes or consistency at most levels on both the client and supplier sides. See salary changes for all career levels here.

Marketing Researchers with MBAs Tend to Earn More

In our latest salary report, we found that, at most career levels, holding an MBA affords higher base salaries to marketing researchers than a Bachelor’s or other Master’s degree. See salaries for all education levels here.

Average & Median Years’ Experience for Marketing Researchers Decreases, Gender Skews Female

In our newest marketing research salary report, we found that the median and mean years of experience of marketing researchers decreased from 2015, and that 56% of researchers are female, while 44% are male. Find out more about these demographic insights here.

Regardless of CPG’s Low-Growth Industry Status, CPG Marketing Research Salaries Remain High

Even though many CPG companies have experienced low-to-no growth in recent years, the industry continues to pay its researchers well. The tech industry is not far behind CPG, with increasing salaries for insights professionals. Learn more here.

Marketing Research Salaries on Coasts Still Higher, but Don’t Offset Higher Cost of Living

Marketing Research salaries in the Northeast and West Coast continue to be higher than Middle U.S. regions, according to our latest report. See salaries in every region here.