As a testament to the growing importance analytics play in the decision making processes of today’s business market, the Wall Street Journal recently highlighted a publication written on the subject. With the staggering advancements and incredible possibilities that exist within the world of “number crunching”, Competing on Analytics by Thomas H. Davenport and Jeanne G. Harris aims to give insight into the analytics-driven success behind the marketing efforts of today’s major companies. Case studies of organizations such as Netflix and Harrah’s Casino in Las Vegas delve into the secrets of the “numbers never lie” approach, and shine a light on the most important factor in the whole analytical equation- the necessity for good talent.

So, for those of you looking for a good book to pick up… check out the full article by The Wall Street Journal here.


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