Bill Franks offers an excellent guide to understanding and utilizing Big Data in his informative and fun book, Taming the Big Data Tidal Wave. It’s a well written account of the “Big Data” craze that does a good job of emphasizing the longevity of this movement. With how often the phrase Big Data gets thrown around today, it’s easy to write it off as merely a fad. Bill gives his audience a great understanding of why this is not true, and why all organizations should be taking the appropriate steps to enhance their analytics.
In a sense, the book is a how-to for both organizations that need to initiate a Big Data movement, and those that simply need to enhance their current system. I found this particularly interesting because although I am a member of the analytic community, I am something of an outside observer as a recruiter. Big Data is going to blow us all over, and Bill Franks is letting us know what we should expect.
From my perspective as a recruiter, I do wish that the author gave some short term solutions to the ever expanding shortage of advanced analytics professionals who can manipulate this data, but I suppose that’s because there is no short term answer! This is a great read for both a technical and non-technical audience. I learned a lot and I highly recommend it.
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