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This post is contributed by Kate Bronars, Burtch Works’ digital & web analytics recruiting specialist

The digital and web space is broad, and as such it can be especially common for professionals to have a wide range of experience. When job searching, you want to make sure that the resume you submit for a role isn’t just a laundry list of everything you’ve done, but that it helps to highlight why you’re a fit for that specific role.

I often recommend to the candidates I work with that they develop targeted resumes depending on which roles you’re applying for, that way your resume highlights your relevant strengths and remains focused.

In this post I wanted to take a look at two common types of targeted resumes in the digital space, the roles they work best for, what you should be highlighting with each one, and some tips that are relevant for any digital resume.

Resume 1: Digital Strategy Resume

Roles this works best for:
  • Digital Marketing Strategist
  • Search Engine Optimization (SEO) or Search Engine Marketing (SEM)
  • Social Media Marketing
What to highlight
Platforms

Highlight any and all digital and traditional channels that you’ve worked with (web, email social media, programmatic, display, banner, search, etc.), but don’t just list the channels. Make sure you explain why the channel is used in the strategy and how it helps with the overall growth or brand strategy.

Projects

Include examples, and be specific! If you’re writing that you increased social media engagement by %X, make sure you mention what your test and learn strategy uncovered, how you used this to create a specific strategy, and explain that strategy in clear, un-branded terms.

Key Skills or Tools

Optimization, multi-channel, strategic growth, content marketing, test and learn

Resume 2: Digital Analytics Resume

Roles this works best for:
  • Digital Marketing Analyst
  • Web Analyst
What to highlight
Platforms

Marketing automation platforms such as Google and Adobe Analytics are all the rage and should always be included, but make sure to provide examples of how you are capturing the data or what you are producing with said data.

Many employers hiring for these positions will also want to know how you visualized this data, and as data visualization is becoming increasing important, so are the specific visualization tools like Tableau, PowerBI, etc. As many employers look to hire digital analytics professionals who can be self-sufficient, many are looking for professionals that have in-depth experience with SQL (or other languages), as database querying languages are in high demand.

Projects

Include examples of any reports or dashboards you’ve created, and also include what problems you are trying to solve, or what issues you’re looking to address with the report or reports. How did you collect the data and filter it through the report? What outcomes did your reports produce? If the reports are a repeated process (i.e. weekly, monthly, etc.) be sure to include this as well.

Key Skills or Tools

KPIs, metrics and measurement, actionable insights, attribution models, analysis and analytics, data-driven, tag management, A/B or multivariate testing, Google Analytics, Adobe Analytics, Tableau, PowerBI, Google Data Studio, Qlik, SQL

 

Tips for Resumes

My colleagues have written some great resume advice for analytics professionals, and though their focus is a bit more quantitative, I thought I’d highlight these two pieces since many of the tips they provide are relevant for anyone.

This post includes advice about contact information, formatting, saving resume editions (especially crucial if you’re going to be creating more than one resume!), and which hobbies or interests belong on a resume.

A post they wrote a few years ago also covers how to create actionable bullets that really emphasize your impact on a project and don’t just list what you’ve done, as well as how to list education, coursework, or other internships/project experience.

 

I hope you found this information helpful! If you’re looking for career opportunities in the digital or web analytics space, or looking to add to your team, be sure to connect with me on LinkedIn.

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