The Burtch Works Study

An unprecedented look into the salaries of Data Science, Predictive Analytics, and Marketing Research professionals. Download our original research or contact us for more information.

Data Science Salary Study

One thing is for sure, data scientists are continuing to make more of an impact in an increasing number of industries across the country. These “four-leaf clovers” of the analytics world are the subject of their own Burtch Works Study, having been strategically excluded from the Predictive Analytics Salary Study due to their unique talents, demographics, and salary bands.

This extensive report contains salary and demographic information that is the first of its kind, with complete salary data across regions, industries, job levels and more. Our latest follow-up report was released in May 2017 and is available for free download.

Study Highlights

Data Science Salaries Remain Fairly Steady, Junior-Level Salary Growth Stunted for First Time

In a continuation of last year’s trend, data science salaries remained fairly steady, with all career levels experiencing single-digit percentage changes compared to 2016. For the first time in the past four years, early career data scientist salaries receded slightly, which is a noticeable difference, since this career level typically saw the highest increases. Continue reading to learn more about how these changes varied by career level.

Early Career Data Scientists Continue to Tip Towards Master’s Degrees over PhD’s

As more professionals seek careers in data science, some early career data scientists appear to be opting for Master’s instead of PhD programs, perhaps as a faster route to the workplace. Amongst data scientists with 0-3 years’ experience, the percentage with PhD’s has fallen from 43% in 2015 to 25% in 2017, accompanied by an increase in Master’s degrees from 48% in 2015 to 64% in 2017. Click here to see how this compares to other predictive analytics professionals, and to see how education level affects salaries.

Technology Industry Employs the Most Data Scientists, Tech/Gaming Companies Pay Highest Salaries

By far, the technology industry continues to be the largest employer of data scientists at 41%, but this year, for the first time, financial services (13%) has overtaken marketing and advertising services companies (11%) as the second-largest employer. At most career levels, tech and gaming companies also continue to pay higher salaries than other industries, the notable exception being data scientists with 0-3 years’ experience where the tech industry’s clout tends to draw talent. Continue reading to see the distribution of data scientists by industry.

Majority of Data Scientists Still Employed on WC & NE with Higher Salaries than Middle US

As in previous years, the majority of data scientists continue to work on the West Coast (40%) and in the Northeast (28%) and earn higher salaries than those in the Mountain, Midwest, and Southeast regions. Continue reading to see the distribution of data scientists across the country, as well as how salaries vary by region.

Data Scientists Continue to Earn More than Traditional Predictive Analytics Pros, Gap Widens for Managers

Individual contributor data scientists, who work with unstructured or streaming data, can earn up to 33% higher than traditional predictive analytics professionals, who work with structured data, at the same career level. The gap for data science managers has slightly widened: they can earn up to 14% more than predictive analytics managers. Read more about how data science salaries compare to others in predictive analytics here.

Predictive Analytics Salary Study

Over the past few years, the need for predictive analytics professionals has grown exponentially. But who are predictive analytics professionals? Where do they live? How are they educated? What do they earn?

Burtch Works set out to find the answers to these questions and many more, with a landmark study dedicated entirely to those working in business analytics. The first report in 2013 used salary and demographics information from a sample of 2,845 predictive analytics professionals, and is the first of its kind, with updates released in 2014, 2015, 2016, and 2017.

Download the latest version, with updated salary and demographics, for free.

Study Highlights

2017 Report Shows Predictive Analytics Salaries Leveling Off

Compared to years past, the salary trend in predictive analytics this past year shows salaries relatively leveling off, with salaries showing either single digit percentage changes or holding steady at all levels.

Foreign-born Predictive Analytics Pros Continue to Earn More The Citizens at Junior Level

Continuing a trend that we’ve previously reported, among early-career predictive analytics professionals those who hold H-1B visas or are permanent residents earn higher base salaries than their US-born counterparts.

Pay Gap in Predictive Analytics Relatively Slim, Women Within 92% of Men at All Career Levels

Over the past five years there has been a small but consistent gender pay gap amongst the analytics professionals we’ve collected data on. This year, women in predictive analytics are within 92% of men’s salaries at the same career level. There has also been a slight uptick in the number of women in predictive analytics, which was 27% this year.

Industry Backgrounds of Predictive Analytics Pros Continue to Diversify

This is the first year that financial services and marketing/advertising services companies account for less than 50% of employers of predictive analytics professionals. This is likely a result of use cases for analytics continuing to diversify.

Predictive Analytics Pros Earn Highest Salaries on West Coast & in Northeast

Predictive analytics salaries tend to be highest for professionals on the West Coast and in the Northeast. However, the differential is usually not enough to account for the higher cost of living, especially on the West Coast. .

Marketing Research Salary Study

Hot on the heels of The Burtch Works Study for Predictive Analytics professionals, our Marketing Research team released their own study on the demographics and salary information for Marketing Research professionals. The original report was released in October 2013, with a updates published in 2014, 2015, 2016, and 2017. The 2017 report examines salary and demographic data collected in the year following the data collection for the 2016 report, and shows salary information, separates client- from supplier-side talent and gives detailed demographics with educational backgrounds, location, job levels and more. All of the reports are available for free download.

Study Highlights

Marketing Research Salaries Appear to be Stabilizing

Our latest salary report found that marketing research salaries are stabilizing, with only slight salary changes or consistency at most levels on both the client and supplier sides.

Marketing Researchers with MBAs Tend to Earn More

In our latest salary report, we found that, at most career levels, holding an MBA affords higher base salaries to marketing researchers than a Bachelor’s or other Master’s degree.

Marketing Research Field Continues to Skew Female

In our newest marketing research salary report, we found that 54% of researchers are female, while 46% are male. We also found that 42% of marketing researchers have 10 or fewer years’ experience.

Regardless of CPG’s Low-Growth Industry Status, CPG Marketing Research Salaries Remain High

Even though many CPG companies have experienced low-to-no growth in recent years, the industry continues to pay its researchers well. The tech industry is not far behind CPG, with increasing salaries for insights professionals.

Marketing Research Salaries on Coasts Still Higher, but Don’t Offset Higher Cost of Living

Marketing Research salaries in the Northeast and West Coast continue to be higher than Middle U.S. regions, according to our latest report.