With more activity in the quantitative and research landscape than ever before, Linda Burtch and the rest of the Burtch Works team always have something to say about this rapidly shifting field. Check back often for our top career advice, new flash survey results, and expert opinions on changes in the market that could affect your career or company.
This post is contributed by Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialist. This is the second installment of our two-part resource for writing better marketing research and insights job descriptions. Part 1 covered the role itself: focusing on how to build a job description, what tasks and responsibilities to incorporate, and… Read more »
Linda Burtch, Managing Director at Burtch Works | 30+ years’ experience in quantitative recruiting Another year – another set of predictions! Last year there were a few notable trends from my 2019 predictions that we touched on throughout the year, including Python overtaking R and SAS in our annual tools survey and an increasing focus… Read more »
Python has been making rapid gains in the data science and analytics community, as we’ve found in our SAS, R, or Python surveys over the past few years. To dive into the reasons for this growth, we spoke with two senior data scientists at Metis, a data science and analytics training company, to get their… Read more »
In addition to other responsibilities, one of the primary objectives of data science and analytics teams is to operationalize data science and analytics. Resistance from business unit stakeholders can present challenges to this goal, but some companies work to decrease this friction by bringing up the level of data literacy throughout the organization. The goal,… Read more »
This post is contributed by Burtch Works recruiter Heidi Kalish, with input from Sandy Marmitt and Caroline Evans. While hiring activity in the analytics and marketing research markets has been strong this year, there is sometimes a tendency among companies to slow down as we enter Q4 and approach the holiday season. This post may… Read more »
This October, we’re celebrating Burtch Works’ 10 Year Anniversary! In the past decade we’ve marked numerous accomplishments: expanding our team, creating the Burtch Works Studies, and adding new specialties to the mix, and of course the press mentions and being recognized by Forbes as one of America’s Best Recruiting Firms for the past few years…. Read more »
This blog is contributed by Mihir Modi, Burtch Works’ recruiting specialist focused in operations research and supply chain Operations research is one of many fields that are rapidly changing due to emerging technologies that have the potential to transform entire industries of work. Although operations research and supply chain opportunities continue to increase, the growing… Read more »
This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. Salesforce has long been a dominant player in the digital space, and as it continues to add new offerings to its arsenal, I’m seeing more Salesforce-focused roles popping up amongst companies that rely on its suite of tools. Adopting Salesforce… Read more »
Over the past few years, the fields of data science and analytics have grown substantially. More and more companies and industries have hired quantitative professionals to harness their data for competitive insights. As data science and analytics roles continue to proliferate, we’ve heard about the emergence of a new type of position: the data translator… Read more »
This post is an excerpt from our 2019 marketing research salary report. Check out our latest video to see updated salaries for researchers across the US, how they vary based on demographic factors, market trends, and other insights. This year, we’re releasing our seventh-annual Burtch Works Study examining salary and demographic data on marketing… Read more »
