Burtch Works Blog

With more activity in the research landscape than ever before, Linda Burtch and the rest of the Burtch Works team always have something to say about this rapidly shifting field. Check back often for our top career advice, new flash survey results, and expert opinions on changes in the market that could affect your career or company.

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research recruiting experts. We’re kicking off another new year, so as you’re making your annual resolutions, changing the batteries in your smoke detector, and compiling your bucket list for the year ahead, it’s a great time to reassess your LinkedIn profile! We’ve… Read more »

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This post is contributed by Naomi Keller, Burtch Works’ data science recruiting specialist. With the data science field continuing to feel the effects of Big Data hype-tsunami, data scientists and machine learning engineers are some of the fastest-growing positions on LinkedIn. As a result of this growth, we’ve noticed some changes in what employers are… Read more »

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This post is contributed by Tim Ressmeyer | Founding Partner of Ressmeyer Partners and Executive Leadership Coach | 20 years’ experience as an executive in analytics and marketing research roles Want to learn more about how you can put these career resolutions into practice? Join Tim for his webinar on February 8th, where he’ll be sharing more… Read more »

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This post is contributed by Sandy Marmitt, Burtch Works’ analytics recruiting specialist.   The past decade has brought rapid changes to the field of online marketing. Social media analytics has become an area to watch. And, as more consumers seek out information online before they ever set foot in a store, more companies and industries are… Read more »

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Linda Burtch, Managing Director at Burtch Works | 30+ years’ experience in quantitative recruiting   Several years into the “Big Data” hype, analytics and data science professionals across the country are facing a changed landscape and wondering “what’s next?” Our annual predictions have always been a popular topic, so this year I dug deep into… Read more »

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This post is contributed by Tim Ressmeyer | Founding Partner of Ressmeyer Partners and Executive Leadership Coach | 20 years’ experience as an executive in analytics and marketing research roles Data-driven jobs continue to dominate the rankings, resulting in an exciting career landscape for quantitative professionals. In fact, for the second year in a row, data scientist… Read more »

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This post is contributed by Katie Ferguson and Flora Jiang, Burtch Works’ early career recruiting experts. As an analytics professional or data scientist, you’re likely already adept at quantitative analysis and deriving insights from data. But, over the past few years, we’ve noticed more employers are really looking to hire professionals who can “bridge the gap” between technical… Read more »

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A data science team can be an immense value-add to an organization, but, although many organizations are jumping on board, hiring data scientists can still present a significant challenge. Despite the recent influx of professionals into the data science talent pool, data scientists still remain incredibly difficult to find and hire, especially now with so… Read more »

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This post is an excerpt from our recently-released report, The Burtch Works Study: Salaries of Marketing Research Professionals 2017. Download the report for free here, which includes updated compensation and demographic data on marketing researchers across the US, and how marketing research salaries vary by job level, region, industry, and client- vs. supplier-side.   As the marketing research… Read more »