Burtch Works Blog

With more activity in the research landscape than ever before, Linda Burtch and the rest of the Burtch Works team always have something to say about this rapidly shifting field. Check back often for our top career advice, new flash survey results, and expert opinions on changes in the market that could affect your career or company.

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Linda Burtch, Managing Director at Burtch Works | 30+ years’ experience in quantitative recruiting After taking a look at Attrition and Tenure of data scientists and predictive analytics professionals over the past year, we decided to survey hiring managers to see if the shifts among professionals were reflected in employers’ hiring intentions for the beginning… Read more »

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. Now that we’ve examined job change and tenure data for the marketing research and consumer insights talent pool in our Attrition & Tenure study, we decided to ask hiring managers about their personnel strategy for this first… Read more »

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This post is contributed by Tim Ressmeyer | Founding Partner of Ressmeyer Partners and Executive Leadership Coach | 20 years’ experience as an executive in analytics and marketing research roles “Collaboration” might seem like a fuzzy term to many leaders. Yet the costs of poor collaboration are concrete, and can be quite painful. Effective collaboration in research… Read more »

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. As we pointed out in our 2018 trends post, there are several hiring market shifts that continue to impact the marketing research and consumer insights field. Among other things, some changes in team structure have affected the… Read more »

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Is the analytics and data science market starting to settle down? Our recent analysis of job change and tenure shows an interesting new development, which certainly suggests that things are leveling out a bit. Although there are still many openings for analytics and data science positions, the tremendous shortage appears to have slightly abated as… Read more »

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research recruiting experts. We’re kicking off another new year, so as you’re making your annual resolutions, changing the batteries in your smoke detector, and compiling your bucket list for the year ahead, it’s a great time to reassess your LinkedIn profile! We’ve… Read more »

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This post is contributed by Naomi Keller, Burtch Works’ data science recruiting specialist. With the data science field continuing to feel the effects of Big Data hype-tsunami, data scientists and machine learning engineers are some of the fastest-growing positions on LinkedIn. As a result of this growth, we’ve noticed some changes in what employers are… Read more »

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This post is contributed by Tim Ressmeyer | Founding Partner of Ressmeyer Partners and Executive Leadership Coach | 20 years’ experience as an executive in analytics and marketing research roles   Prediction: You have already given up on your New Year’s resolutions.   If you are like most of the population, you gave up a long time… Read more »

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This post is contributed by Sandy Marmitt, Burtch Works’ analytics recruiting specialist.   The past decade has brought rapid changes to the field of online marketing. Social media analytics has become an area to watch. And, as more consumers seek out information online before they ever set foot in a store, more companies and industries are… Read more »