Online Marketing Jobs in 2018: What Employers are Looking For

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This post is contributed by Sandy Marmitt, Burtch Works’ analytics recruiting specialist.   The past decade has brought rapid changes to the field of online marketing. Social media analytics has become an area to watch. And, as more consumers seek out information online before they ever set foot in a store, more companies and industries are… Read more »

What Digital Marketers Need to Know About Social Media Analytics

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This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. With the advent and subsequent explosion of social media platforms, the digital marketing world is continuing to expand. It is not too surprising, then, that many digital and web analytics professionals have taken notice of social media analytics and begun to… Read more »