This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. Salesforce has long been a dominant player in the digital space, and as it continues to add new offerings to its arsenal, I’m seeing more Salesforce-focused roles popping up amongst companies that rely on its suite of tools. Adopting Salesforce… Read more »
This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. As the digital space continues to evolve, I thought it might be interesting to take a look back at how the quest for more personalized Direct Marketing has impacted the way we use different channels today, such as social media and… Read more »
This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. Evaluating candidates for a role can be complicated and complex, especially as digital roles are becoming more technical and prior experience is even more of a priority. But, evaluating digital candidates doesn’t have to be a rough experience. Here are some… Read more »
This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. With companies increasing their focus on methods of attribution, lead acquisition, and traffic monitoring for their digital consumers, many are increasingly looking for digital hires that are skilled at tag management to make this happen. Burtch Works wrote about the surge… Read more »
This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. This time of year, it’s not uncommon to take stock of shifts in the market, and look at which major trends are set to make the biggest impact on both careers and hiring plans. A few weeks ago, my colleagues posted… Read more »
This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. A few months ago I wrote a post about how digital analytics and strategy professionals can create targeted resumes, so next I thought I would tackle part of the next step in the hiring process for digital professionals – explaining your… Read more »
This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. Whether you’re currently looking to implement a new web analytics tool at your workplace or just interested in learning more about the options out there, I thought it might be helpful to give an overview comparison of Adobe Analytics and Google… Read more »
This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. The digital and web space is broad, and as such it can be especially common for professionals to have a wide range of experience. When job searching, you want to make sure that the resume you submit for a role isn’t… Read more »
This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. It’s no secret that the digital revolution has vastly transformed how companies do business. As a result, professionals that are adept in the areas of digital strategy and analytics have been in high demand, with the market showing no signs of… Read more »
This post is contributed by Sandy Marmitt, Burtch Works’ analytics recruiting specialist. The past decade has brought rapid changes to the field of online marketing. Social media analytics has become an area to watch. And, as more consumers seek out information online before they ever set foot in a store, more companies and industries are… Read more »
