3 Growing Salesforce-Focused Roles in the Digital Space

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This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt.   Salesforce has long been a dominant player in the digital space, and as it continues to add new offerings to its arsenal, I’m seeing more Salesforce-focused roles popping up amongst companies that rely on its suite of tools. Adopting Salesforce… Read more »

Interview Types for Evaluating Digital & Web Analytics Hires

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This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. Evaluating candidates for a role can be complicated and complex, especially as digital roles are becoming more technical and prior experience is even more of a priority. But, evaluating digital candidates doesn’t have to be a rough experience. Here are some… Read more »

What Digital Professionals Need to Know About Tag Management

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This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. With companies increasing their focus on methods of attribution, lead acquisition, and traffic monitoring for their digital consumers, many are increasingly looking for digital hires that are skilled at tag management to make this happen. Burtch Works wrote about the surge… Read more »