This post is contributed by Kate Bronars, Burtch Works’ digital & web analytics recruiting specialist. As the digital space continues to evolve, I thought it might be interesting to take a look back at how the quest for more personalized Direct Marketing has impacted the way we use different channels today, such as social media… Read more »
This post is contributed by Kate Bronars, Burtch Works’ digital & web analytics recruiting specialist Evaluating candidates for a role can be complicated and complex, especially as digital roles are becoming more technical and prior experience is even more of a priority. But, evaluating digital candidates doesn’t have to be a rough experience. Here are… Read more »
This post is contributed by Kate Bronars, Burtch Works’ digital & web analytics recruiting specialist With companies increasing their focus on methods of attribution, lead acquisition, and traffic monitoring for their digital consumers, many are increasingly looking for digital hires that are skilled at tag management to make this happen. Burtch Works wrote about the… Read more »
This post is contributed by Kate Bronars, Burtch Works’ digital & web analytics recruiting specialist This time of year, it’s not uncommon to take stock of shifts in the market, and look at which major trends are set to make the biggest impact on both careers and hiring plans. A few weeks ago, my colleagues… Read more »
This post is contributed by Kate Bronars, Burtch Works’ digital & web analytics recruiting specialist A few months ago I wrote a post about how digital analytics and strategy professionals can create targeted resumes, so next I thought I would tackle part of the next step in the hiring process for digital professionals – explaining… Read more »
This post is contributed by Kate Bronars, Burtch Works’ digital & web analytics recruiting specialist Whether you’re currently looking to implement a new web analytics tool at your workplace or just interested in learning more about the options out there, I thought it might be helpful to give an overview comparison of Adobe Analytics and… Read more »
This post is contributed by Kate Bronars, Burtch Works’ digital & web analytics recruiting specialist The digital and web space is broad, and as such it can be especially common for professionals to have a wide range of experience. When job searching, you want to make sure that the resume you submit for a role… Read more »
This post is contributed by Kate Bronars, Burtch Works’ digital & web analytics recruiting specialist It’s no secret that the digital revolution has vastly transformed how companies do business. As a result, professionals that are adept in the areas of digital strategy and analytics have been in high demand, with the market showing no signs… Read more »
This post is contributed by Sandy Marmitt, Burtch Works’ analytics recruiting specialist. The past decade has brought rapid changes to the field of online marketing. Social media analytics has become an area to watch. And, as more consumers seek out information online before they ever set foot in a store, more companies and industries are… Read more »
This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. Like most other areas of analytics, digital analytics has been evolving quickly in recent years. And, employer needs are evolving as well, as they work to keep pace with the fact that digital has become integrated in nearly every… Read more »
