Why You Still Need to Know Statistics

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In the realm of data science, there has been a long-standing debate regarding whether machine learning, AI, or statistics ranks supreme. However, this argument is ultimately unnecessary as all three methodologies have a plethora of data and problems to address. Although there are differences in how models operate in each of those fields, statistics is… Read more »

Survey Results: 2023 Marketing Research & Insights Hiring in Q1/Q2

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This post is contributed by the Burtch Works Marketing Research Career Advocate team.   At Burtch Works, we make it our mission to stay up-to-date with the latest trends in the hiring market, ensuring that both our candidates and clients are well-informed about the industry’s latest staffing trends. Through our hiring surveys, we gain valuable insights… Read more »

Pushing the Limits of Creativity: A Roundup of Common Generative AI Applications

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Generative Artificial Intelligence (AI) is not just a fad, but a significant technological advancement that is poised to become ubiquitous across various industries. Today, most companies are already utilizing some form of generative AI, ranging from chatbots and virtual assistants to image and text generation tools. The likes of ChatGPT (for text), DALL-e2 (for images),… Read more »

Is It Easy to Spoof Your AI?

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The field of Artificial Intelligence (AI) is constantly evolving and making significant advancements, but it is important to understand both its potential benefits and limitations. In this blog, we will be delving into the critical importance of high quality and diverse training data in AI development, the need for countermeasures against exploitation and spoofing in… Read more »

Navigating The Early Career Job Interview Process

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This post was developed with input from Bill Franks, internationally recognized thought leader, speaker, and author focused on data science & analytics. When a graduate begins looking for their first professional role, they often don’t know what to do or how to go about the job search process. It can be tough to know where… Read more »

Updated Job Change & Tenure Data for Data Scientists & AI Professionals

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This blog is contributed by Burtch Works’ Data Science recruiting team. Having current data on how many research & insights professionals are changing jobs, as well as how long they’re staying at those jobs, can be informative for both employers and professionals working in the field. While recent events like the ‘Great Resignation’ will undoubtedly… Read more »