2022 Marketing Research & Insights Salary Report: Key Trends

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We approached this year’s salary data with great anticipation as the timing aligns with the economic recovery that began in Q2 of 2021. This year’s data, gathered from October 2021 through September 2022, shows that salaries for market researchers remained competitive, with mean salary increases across all levels. The strong demand for research & insights… Read more »

“Quiet Quitting”: The Silent Killer of Employee Satisfaction & Engagement

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This post was developed with input from Bill Franks, internationally recognized thought leader, speaker, and author focused on data science & analytics. “Quiet quitters” make up at least 50% of the U.S. workforce – probably more, as latest Gallup poll finds. In data science and analytics, which is heavy with not just bachelor’s degrees but also… Read more »

11 Salary Negotiation Tips for Marketing Research & Insights Professionals

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This blog is contributed by Burtch Works’ research & insights recruiting team. With hiring demand for research & insights professionals still going strong, there is a lot of movement in the market with many professionals exploring new opportunities. We consistently get questions around salaries and negotiation during the job search process, and the conversation has… Read more »

5 Marketing Research & Insights Developing Trends to Watch in 2022

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This post is an excerpt from our upcoming 2021 research & insights salary report. Want to learn more about current salaries, market trends, and our observations on how this is impacting researchers and employers? Join us for our annual webinar on Dec 15th at 11am CT, you can register and learn more here. While many… Read more »

10 Video Interview Tips for Research & Insights Professionals

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Research and insights professionals are in strong demand and while companies have always placed a high importance on soft skills, gauging potential hires on their communication style, demeanor, and presence can be more challenging given the virtual element of interviewing today. With WFH and hybrid schedules allowing for more interview flexibility, it’s become more common… Read more »

Hot Skills, and How Research & Insights Professionals Can Stay Competitive

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This blog is contributed by Burtch Works’ research & insights recruiting team A few weeks ago, we talked to our recruiting team that focuses on marketing research & consumer insights positions to ask about the most in-demand skills, the difference between supplier- and client-side roles, and what skills researchers can add to their toolkit to… Read more »