Marketing Research 2019: Salaries, Hiring Market Trends, & Industry Outlook

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This post is an excerpt from our 2019 marketing research salary report. Check out our latest video to see updated salaries for researchers across the US, how they vary based on demographic factors, market trends, and other insights.   This year, we’re releasing our seventh-annual Burtch Works Study examining salary and demographic data on marketing… Read more »

Writing Better Marketing Research Job Descriptions Part 1 (of 2): Describing Job Tasks

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. As experts in marketing research and insights recruiting, clients often ask us for guidance when it comes to job descriptions and how to best communicate a role on paper. Whether you’re part of a large Fortune… Read more »

How to Evaluate Marketing Research and Consumer Insights Opportunities

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. One of the most common topics we discuss with research professionals is what type of job they’re looking for next and how to determine if an opportunity will be a strong next step. We know that… Read more »

How Long Do Marketing Research & Consumer Insights Pros Stay at Their Jobs?

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. The results of our recent hiring flash survey showed many teams are looking to hire research & insights professionals and our recent salary report showed compensation increases for researchers last year, so we wanted to take… Read more »

2019 Marketing Research & Consumer Insights Hiring Survey Results

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. While our recent salary research found that research and insights salaries are increasing, and we’ve noticed other signs of a healthy and active hiring market, we wanted to further examine the state of the market in… Read more »

Marketing Research in 2018: Key Trends & Takeaways

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists, and is an excerpt from our 2018 marketing research salary report. Download our 2019 report to see updated salaries for marketing researchers across the US, how they vary based on demographic factors, market trends, and other insights.  … Read more »

4 Tips for Hiring Marketing Researchers

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. The research and insights market is picking up steam this year, with strong marketing researchers fielding multiple offers and needing to make decisions quickly. Earlier this year our research found that many companies are looking to hire… Read more »

2018 Survey Results: What Trends are Marketing Researchers Excited About?

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. Over the past few years, we’ve reviewed marketing research and consumer insights hiring market trends as part of our annual salary report (you can read our 2017 and 2018 trend posts to learn more). Since we always… Read more »

Should Marketing Researchers Get a Masters or an MBA?

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. As recruiters that specialize in research and insights roles, we often end up playing a somewhat advisory role when talking to researchers about their career development. One of the more common questions we hear is whether or… Read more »