How to Evaluate Marketing Research and Consumer Insights Opportunities

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. One of the most common topics we discuss with research professionals is what type of job they’re looking for next and how to determine if an opportunity will be a strong next step. We know that… Read more »

How Long Do Marketing Research & Consumer Insights Pros Stay at Their Jobs?

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. The results of our recent hiring flash survey showed many teams are looking to hire research & insights professionals and our recent salary report showed compensation increases for researchers last year, so we wanted to take… Read more »

2019 Marketing Research & Consumer Insights Hiring Survey Results

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. While our recent salary research found that research and insights salaries are increasing, and we’ve noticed other signs of a healthy and active hiring market, we wanted to further examine the state of the market in… Read more »

Marketing Research in 2018: Key Trends & Takeaways

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists, and is an excerpt from our upcoming marketing research salary report. Download the report to see updated salaries for marketing researchers across the US, how they vary based on demographic factors, market trends, and other insights.   This marks… Read more »

4 Tips for Hiring Marketing Researchers

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. The research and insights market is picking up steam this year, with strong marketing researchers fielding multiple offers and needing to make decisions quickly. Earlier this year our research found that many companies are looking to hire… Read more »

2018 Survey Results: What Trends are Marketing Researchers Excited About?

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. Over the past few years, we’ve reviewed marketing research and consumer insights hiring market trends as part of our annual salary report (you can read our 2017 and 2018 trend posts to learn more). Since we always… Read more »

Should Marketing Researchers Get a Masters or an MBA?

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. As recruiters that specialize in research and insights roles, we often end up playing a somewhat advisory role when talking to researchers about their career development. One of the more common questions we hear is whether or… Read more »

2018 Marketing Research & Consumer Insights Hiring Survey Results

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. Now that we’ve examined job change and tenure data for the marketing research and consumer insights talent pool in our Attrition & Tenure study, we decided to ask hiring managers about their personnel strategy for this first… Read more »

Marketing Researchers Becoming More Deliberate About Career Decisions

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. As we pointed out in our 2018 trends post, there are several hiring market shifts that continue to impact the marketing research and consumer insights field. Among other things, some changes in team structure have affected the… Read more »