Should Marketing Researchers Get a Masters or an MBA?

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. Learn more about salaries, job search tips, and hiring market trends, all tailored specifically for research & insights professionals in our webinar recording! As recruiters that specialize in research and insights roles, we often end up playing… Read more »

2018 Marketing Research & Consumer Insights Hiring Survey Results

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. Now that we’ve examined job change and tenure data for the marketing research and consumer insights talent pool in our Attrition & Tenure study, we decided to ask hiring managers about their personnel strategy for this first… Read more »

Marketing Researchers Becoming More Deliberate About Career Decisions

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. As we pointed out in our 2018 trends post, there are several hiring market shifts that continue to impact the marketing research and consumer insights field. Among other things, some changes in team structure have affected the… Read more »

8 Key LinkedIn Profile Tips for Marketing Researchers

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research recruiting experts. We’re kicking off another new year, so as you’re making your annual resolutions, changing the batteries in your smoke detector, and compiling your bucket list for the year ahead, it’s a great time to reassess your LinkedIn profile! We’ve… Read more »

2018 Trends to Watch in Marketing Research Hiring

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This post is an excerpt from our recently-released report, The Burtch Works Study: Salaries of Marketing Research Professionals 2017. Download the report for free here, which includes updated compensation and demographic data on marketing researchers across the US, and how marketing research salaries vary by job level, region, industry, and client- vs. supplier-side.   As the marketing research… Read more »

Interpreting Job Title Discrepancies in Marketing Research

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research recruiting experts. Within marketing research and consumer insights, sometimes job titles are not the best indicator of what a research position actually entails. For example, a “Marketing Research Manager” could mean a manager of research projects, a manager of other researchers… Read more »

How Marketing Researchers Can Stand Out While Interviewing

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. After examining the marketing research and consumer insights hiring market a few months ago, we found that professionals seem to be taking advantage of the copious research opportunities available. We offered a few words of advice on… Read more »

Job Change Data for Marketing Researchers Reveals an Active Market

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. As we pointed out in our piece on hiring trends a few months ago, although marketing research has not been as affected by the rapid disruption sweeping other fields, including some of Burtch Works’ other specialties, predictive… Read more »

Tips for Using Assignments in Marketing Research Hiring

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. Looking for a new way to evaluate potential marketing research talent? Employers are increasingly turning to assessment exercises as an additional step to gauge an applicant’s abilities before bringing them on board. These can come in many… Read more »

2017 Trends to Watch in Marketing Research Hiring

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This post is an adapted excerpt from our upcoming report, The Burtch Works Study: Salaries of Marketing Research Professionals 2016, which examines updated compensation and demographic data on over 700 researchers across the US, including how marketing research salaries vary by job level, region, industry, and client vs. supplier. Download the full report for free here – enjoy!  … Read more »