Marketing Research & Consumer Insights 2020 Salary Report Highlights

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This post is a summary of our recently-released 2020 Burtch Works Study for Marketing Research Professionals, which examines compensation and demographic characteristics of over 750 research & insights professionals. Burtch Works’ insights on the hiring market and The Burtch Works Studies, which are comprehensive industry reports, have been featured in The New York Times, The… Read more »

Updated Job Change & Tenure Data for Marketing Research & Consumer Insights Professionals

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This post is contributed by Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialist. Having current data on how many research & insights professionals are changing jobs, as well as how long they’re staying at those jobs, can be informative for both employers and professionals working in the field. While recent events like… Read more »

2020 Marketing Research & Consumer Insights Hiring Survey Results

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This post is contributed by Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialist. Our latest salary report for research & insights professionals found that salaries are continuing to increase at all job levels, with especially strong activity at the junior end. You can read about recent MR trends and our industry outlook… Read more »

Writing Better Marketing Research Job Descriptions Part 2: Outlining Qualifications

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This post is contributed by Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialist. This is the second installment of our two-part resource for writing better marketing research and insights job descriptions. Part 1 covered the role itself: focusing on how to build a job description, what tasks and responsibilities to incorporate, and… Read more »

Writing Better Marketing Research Job Descriptions Part 1 (of 2): Describing Job Tasks

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. As experts in marketing research and insights recruiting, clients often ask us for guidance when it comes to job descriptions and how to best communicate a role on paper. Whether you’re part of a large Fortune… Read more »

How to Evaluate Marketing Research and Consumer Insights Opportunities

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. One of the most common topics we discuss with research professionals is what type of job they’re looking for next and how to determine if an opportunity will be a strong next step. We know that… Read more »

How Long Do Marketing Research & Consumer Insights Pros Stay at Their Jobs?

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This post is contributed by Karla Ahern and Kit Nordmark, Burtch Works’ marketing research and consumer insights recruiting specialists. The results of our recent hiring flash survey showed many teams are looking to hire research & insights professionals and our recent salary report showed compensation increases for researchers last year, so we wanted to take… Read more »