This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. Evaluating candidates for a role can be complicated and complex, especially as digital roles are becoming more technical and prior experience is even more of a priority. But, evaluating digital candidates doesn’t have to be a rough experience. Here are some… Read more »
This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. With companies increasing their focus on methods of attribution, lead acquisition, and traffic monitoring for their digital consumers, many are increasingly looking for digital hires that are skilled at tag management to make this happen. Burtch Works wrote about the surge… Read more »
This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. This time of year, it’s not uncommon to take stock of shifts in the market, and look at which major trends are set to make the biggest impact on both careers and hiring plans. A few weeks ago, my colleagues posted… Read more »
This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. Whether you’re currently looking to implement a new web analytics tool at your workplace or just interested in learning more about the options out there, I thought it might be helpful to give an overview comparison of Adobe Analytics and Google… Read more »
This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. It’s no secret that the digital revolution has vastly transformed how companies do business. As a result, professionals that are adept in the areas of digital strategy and analytics have been in high demand, with the market showing no signs of… Read more »
This post is contributed by Burtch Works’ web and digital analytics team, led by Sandy Marmitt. Like most other areas of analytics, digital analytics has been evolving quickly in recent years. And, employer needs are evolving as well, as they work to keep pace with the fact that digital has become integrated in nearly every… Read more »
