8 In-Demand Skills for Digital & Web Analytics Professionals

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This blog is contributed by Burtch Works’ digital and web analytics recruiting experts As digital platforms have been playing an increasingly important role in the customer journey, the demand for analytical professionals who can optimize performance of and derive insights from digital marketing sources continues to increase. Our team has been working on a variety… Read more »

Interview Types for Evaluating Digital & Web Analytics Hires

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This post is contributed by Burtch Works’ web and digital analytics recruiting team. Evaluating candidates for a role can be complicated and complex, especially as digital roles are becoming more technical and prior experience is even more of a priority. But, evaluating digital candidates doesn’t have to be a rough experience. Here are some tips… Read more »

What Digital Professionals Need to Know About Tag Management

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This post is contributed by Burtch Works’ web and digital analytics recruiting team. With companies increasing their focus on methods of attribution, lead acquisition, and traffic monitoring for their digital consumers, many are increasingly looking for digital hires that are skilled at tag management to make this happen. Burtch Works wrote about the surge in… Read more »