Industry Insights
Market Researchers Salary Report 2025 Edition
Integration of Data
Market researchers are increasingly expected to merge primary research withsecondary sources and big data, enabling a more comprehensive consumer view.
Cross-disciplinary Collaboration
Collaboration with data science, analytics, and technology teams
is becoming the norm, particularly for projects requiring advanced insights and predictive capabilities.
Adoption of Advanced Tools
There is a growing emphasis on tools like Python, R, SQL, and machine learningmodels to enable deeper insights and foster automation within research processes.
Increased Focus on ROI
Companies are emphasizing measurable outcomes, requiring market researchers toalign insights with clear business objectives and demonstrate return on investment(ROI) for research initiatives.
Expansion of DIY Research Platforms
Tools like Qualtrics and SurveyMonkey are enabling organizations to conduct quick-turn studies, although this trend emphasizes the need for professionals to guideproper design and analysis.
Job Market Flux
The market has shifted from an employer-driven hiring freeze in previous years toincreased hiring activity in 2024. This uptick has generated optimism for sustainedgrowth through 2025.
Hybrid Work Models
Hybrid working remains the most popular arrangement, with client-side rolestypically requiring 2-3 days of in-person attendance. Supplier-side organizationscontinue to offer greater flexibility for remote work.
Competitive Landscape
While the candidate pool remains rich due to layoffs in 2023, companies are nowactively seeking to retain top talent by streamlining hiring processes and offeringattractive packages.