Introduction to 2025 Artificial Intelligence & Market Research Salary Report
This year’s Salary Report analyzes data from over 470 validated professionals in client and supplier organizations, segmented by job level, region, educational background, and industry. Utilizing proprietary first-party data collected through direct conversations with professionals, Burtch Works reveals critical shifts that human resources leaders and hiring managers must understand to maintain a competitive edge and attract talent capable of delivering substantial impact and ROI.
Navigating a Shifting Talent Landscape with Confidence and Clarity.
The talent landscape is transforming—and fast. As Artificial Intelligence (AI) and market research become core to business strategy, HR and talent leaders are under pressure to deliver high-impact hires who can drive innovation, efficiency, and ROI.
Market dynamics and the demand for evidence-based insights continue to evolve and grow. Making AI and Market research professionals crucial for strategic business decisions, and the need for cross-disciplinary collaboration with talent in Data Science, Data Engineering, and IT.
Developed with CHROs, CTOs, Heads of Insights, and Talent Acquisition leaders in mind, we’re arming teams with what they need most right now: Clarity. Credibility. And Competitive Intelligence.
What's included
Compensation Benchmarks from 470+ validated professionals across client and supplier organizations.
Breakdowns by job level, region, education, and industry to refine your hiring strategy.
Exclusive insights drawn from first-party conversations with working experts, not scraped data.
Actionable trends to guide workforce planning, budget discussions, and retention efforts.
Whether you're building a future-ready team or managing headcount, this report provides the evidence-based insights you need to succeed in today's dynamic hiring market.
Stay ahead. Hire smarter. Lead with data.
Report Highlights
Hiring Momentum Rebounds: After a slowdown in 2023, hiring activity surged in 2024 with signs of sustained growth in 2025. Competition is intensifying again, particularly for early-to-mid-career professionals.
Shifting Compensation Dynamics: While junior and mid-level salaries increased on both client and supplier sides, senior-level compensation plateaued or dipped slightly, signaling a cautious but deliberate shift in how companies value leadership roles.
Hybrid vs. Remote: The importance of workplace flexibility in recruiting, alongside a collaborative culture, is consistent across industries and geographies. Seen as an essential component for employers to maintain a competitive edge when attracting talent.
ROI-driven hiring approach: Companies are emphasizing measurable impact. Today’s market researchers are expected to be fluent in business strategy, advanced analytics, and technology tools—from Python to Qualtrics—so compensation reflects a broader skill set.
Regional Salary Gains: The West Coast led all regions in salary growth (+14.9%), followed by the Midwest (+8.5%) and Mountain region (+8.0%), highlighting evolving market demand outside of traditional coastal hubs.
Why Salary and Industry Insights Matter Most in 2025
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As candidate expectations shift and the need for cross-disciplinary skills rises alongside advancements in AI, it’s essential for employers to embrace modern compensation models and hiring practices. This report provides a valuable benchmark and strategic roadmap to help organizations:
- Evaluate internal equity and external competitiveness.
- Refine compensation strategies to support effective budget planning and increase employee retention.
- Recognize new job titles and skill sets to invest in for defining job requisitions.
- Make informed, timely hiring decisions with easily accessible data.
We’re excited to share these insights and support your journey toward success!