Market Researchers
Salary Report
2025 Edition

DOWNLOAD THE BURTCH WORKS MARKET RESEARCHERS PROFESSIONALS SALARY REPORT 2025

This report is Burtch Works’ 12th annual salary research focused on market research professionals. Its goal is to show the current compensation ofMarket Researchers as well as demographic characteristics for this group. Additionally, this report will further laythe foundation for future reports to show compensation and demographic trends over time.

Industry trends

Market research demands professionals who integrate diverse data, collaborate cross-functionally, and use programming/ML for deeper insights and ROI. After hiring freezes, the 2024 job market rebounded with projected growth through 2025, featuring hybrid work and competitive talent retention.

Compensation changes

Some roles are getting better paid while others might not expect any sort of salary increase. This helps companies to keep their budget in check while still attracting top talent.

Demographic Profile

The market has shifted from an employer-driven hiring freeze in previous years to increased hiring activity in 2024. This uptick has generated optimism for sustained growth through 2025.